Packaging

Packaging does not last forever. The signs that yours needs a refresh, and how to change it without losing the customers who already know you.

Most shoppers never read your pack. They read its colour, shape and contrast in a second or two — and decide. Here is what they are actually picking…

A barcode looks like a small detail. Get it wrong and a retailer can refuse your product. The essentials, explained simply.

Shoppers want less waste, and brands want to deliver it. Here is how to make a real improvement — without greenwashing, spoiling product or breaking the budget.

Premium is a set of signals, not a price tag. Here is how restraint, typography, materials and finish combine to make a food product feel worth more.

Digital, offset, flexo, screen or foil? The print process affects cost, minimums, colour and finish. A plain-language guide to the main options.

Your pack is a small billboard that has to work in the busiest, noisiest place your product will ever be. Here is what makes the difference.

Packaging copy has very little space and very little time. Here is how to make every word count — on the front panel and the back.

Vintage illustration, heritage type and retro colour can make a new product feel trusted. How to use nostalgia without looking dated.

Food packaging has to protect, inform and sell — and look appetising doing it. A guide to the decisions that matter, in the order they come up.