Journal
Notes on brands, packaging and getting products to market.
Practical guides from the studio — what we have learned designing identities, packaging and retail spaces, written for the people building the businesses.
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Can AI read your website? Making your product information easy to find
More shoppers now ask an AI assistant before they search. If your product details are locked inside images, PDFs or scripts, you may be invisible to it. How…
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Website design in 2026: what is worth following, and what to skip
Web trends move faster than anything else in design. Which ones genuinely help a product business this year, and which mostly help a designer’s portfolio.
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Local search starts on your own website: the essentials for a shop or restaurant site
Your Google profile gets the attention, but your website is what holds it up. The on-site basics that help a local business get found, and chosen.
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Beyond your zip code: taking a local food brand national online
Plenty of food brands start with a loyal local following. Selling to people who have never heard of you is a different job. What changes when you take…
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Google Business Profile for food and drink businesses: a practical playbook
For a café, restaurant or shop, your Google profile is often the first thing a new customer sees, before your website or your door. How to set it…
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Design for the sale: what conversion-focused web design means for a product brand
Getting visitors is only half the job. How the design of a product brand’s website turns a first look into a purchase, page by page.
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Getting recommended by AI search: a guide for cafés, restaurants and shops
When someone asks an AI where to eat or what to buy nearby, the answer is pieced together from what it can find about you. How to make…
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Accessibility is part of your brand: a practical guide for product websites
An accessible website reaches more customers, holds up better in search and is simply the right thing to build. What it involves, in plain terms.
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Writing a mission statement people actually believe
Most mission statements could belong to any company. Here is how to write one that is specific, honest and genuinely useful for making decisions.
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How to write a brand tagline people actually remember
The best taglines are short, specific and true. A practical method for writing one — and for knowing when you have got it.