Launch

Plenty of food brands start with a loyal local following. Selling to people who have never heard of you is a different job. What changes when you take…

Sauces, salsas, seasonings, sweets — specialty food is a rewarding category with real hurdles. Six steps that take a recipe to a real business.

Subscriptions bring predictable revenue and loyal customers — for the right products. How to tell whether yours is one, and how to design the offer.

Editors receive hundreds of pitches. Most are ignored. Here is how to write one that gets read — and gives a journalist a reason to write about you.

A good PR box gets opened on camera, written about and kept. A bad one gets recycled unopened. The difference is mostly planning.

Design is an investment, and investments should be measured. The numbers and signals that show whether your brand is pulling its weight.

Research is the cheapest insurance a new product can buy. You do not need a research agency — you need a method and some honesty.

A product launch is a sequence, not a moment. Here is the order of operations we see work — from validating the idea to the first restock order.

Social platforms rent you an audience. Email lets you own one. Why every product launch should start with a list, and how to build it.

Creator marketing works best when it looks least like advertising. How to find the right people, approach them well, and give them something worth talking about.