Packaging

When products sell online, the first physical moment with your brand happens on a doorstep. How to design packaging that survives shipping and delights on arrival.

Beauty packaging is touched every day, displayed in bathrooms and photographed constantly. Here is how to design it so it works as hard as the formula.

We eat with our eyes first. How colour influences what we expect food to taste like, and how to use it on packaging, menus and in restaurants.

Jar or pouch? Glass or plastic? Box or label? The structural decision comes before the graphics, and it shapes everything that follows.