Miyuki Sushi
Branding for Miyuki, a sushi restaurant. The identity is minimal by intent, Japanese in its references and modern in its execution, and built to work across everything the restaurant puts in front of a guest, from the sign outside to the bag a takeaway order leaves in.
Two scripts, one mark
The wordmark sets miyuki in rounded lowercase beside the name in katakana, stacked in a red box like a seal. Either half can stand alone, which is how the same mark works on a takeaway bag and on a sign above the street.
Black, white and one red
The palette is ink black, rice white and a single vermilion kept for the katakana seal. It leaves the colour to the food, on the menus, the packaging and the site alike.
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