Cedar Creek Seasoning
Packaging for Cedar Creek’s marinade mixes. The redesign moves the range onto recyclable kraft paper and adds a window to every box, so a shopper recognises the flavour from the photograph inside before reading the label.
The window does the selling
Each box is a tall, folded kraft carton with a cut-out window and, behind it, a photograph of the dish the marinade is made for, so a shopper sees salmon, grilled chicken or ribs before reading a word. The name runs up the left side in a loose hand-drawn script, the same on every flavour.
Four flavours, one shelf
Garlic Herb, Ginger Tyme, Mesquite and Lemon Pepper keep the same layout and kraft stock, changing only the name and the photograph. A round seal, all natural spice blend, small batch crafted, and a set of line icons carry the system onto the website and the point of sale.
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