Services · Chicago
Branding and logo design that holds together.
A brand is more than a logo. It is the mark, the colours, the type, the words and the rules that keep them consistent. We design the whole system and prove it on real applications before anything is signed off.
What is included
Positioning and strategy
We study the category, the competition and the people you want to reach, then write down what the brand stands for in terms a designer can act on.
Logo and visual identity
The mark, colour, typography and supporting graphics, built as a system and shown on signage, packaging and screens before you approve it.
Naming
A structured search for a business or product name that fits the positioning, each candidate shown with the character it gives the brand.
Brand guidelines
The rules written down: a guidelines book, and digital standards with colour, type and component tokens your developers can use directly.
A good fit if
Who this is for.
- Starting out
- You need a brand that makes a small business look serious.
- Rebranding
- The business has outgrown the logo it started with.
- Launching a product
- A new product or range needs an identity of its own.
How it works
Three steps to a clear start.
- 01Free first consultation. A no-obligation conversation about the business, what you need and when.
- 02Written proposal. What we will deliver, the schedule and the cost, agreed by both sides before anything starts.
- 03Design and delivery. Genuinely different options, a fixed number of review rounds, and files your team and suppliers can use straight away.
Related work
Work we have done.
Further reading
Questions
Questions about branding and logo design.
What do I get at the end of a branding project?
The agreed logo and identity files for print and screen, the editable originals, and guidelines that show how to use them. Once the artwork is approved, it is yours.
How many logo options will I see?
A handful of genuinely different directions, each shown on real applications such as signage, packaging or a website rather than on a blank page. You choose one to develop.
Can you refresh my existing logo instead of starting again?
Yes. Sometimes the right answer is to keep what people recognise and fix what is not working. Our article on rebrands covers how to decide.
How long does branding take?
It depends on scope: a logo and identity takes less time than a full brand with naming and guidelines. The proposal sets the schedule and a fixed number of review rounds.
How much does it cost?
Every project is scoped to what it needs to do, so there is no fixed price list. After a free, no-obligation first consultation we send a written proposal setting out what we will deliver, the schedule and the cost. Nothing starts until you have agreed it.
Other services
Website design
Sites that look like your brand and make it easy to get in touch, book or buy.
Online stores
Storefronts with clear product pages and a checkout that does not lose people.
Packaging design
Packaging for food, drink and personal care brands, ready for print.
SEO
Technical fixes, local search and content that help nearby customers find you.
UI/UX and app design
Websites, apps and tools people understand the first time they use them.
Motion and video
Logo animation, product films, social cuts and website motion.
3D rendering
Realistic renders of products, packaging and spaces before anything is made.
Retail design
Store layouts, fixtures, signage and the sell-in kits buyers expect.
Email, social and ads
Email, social and ad creative drawn from one brand system.
Ready to talk it through?
Tell us about the business and what you need. The first consultation is free, and there is no obligation.
Book a free consultation ↗