Good Measure
Packaging and identity for a line of cannabis-infused gummies. The name does the positioning: a measured dose, with a little generosity on top. The wordmark is a heavy retro script in cream with a deep drop shade, sitting over a widely spaced line that reads Cannabis Edibles. It comes as a primary logo, a horizontal lockup and two round badges for seals and stickers.
An immersive website
- A scroll-driven flight through four painted worlds
- Painted backdrops that move with gentle, ambient life
- A page for every flavour, each in its own colour
- The flavour collection, filtered by strain
- A plain guide to reading the pouch
- A retailer finder by ZIP code or city
- An age check before anything else
The website is where the brand comes alive. It was designed from the brand standards themselves, which already planned the homepage, the flavour collection, a page for each flavour, the brand story and a retailer finder.
The homepage is a flight through the four painted worlds. Each landscape is separated into layers of painted depth, so as you scroll you travel into the valley, past the fruit, until the pouch appears in the distance. The backdrops move with a gentle, ambient life, and the rest of the site keeps that calm: flavour colour does the wayfinding, and an age check waits at the door.
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