Lock and Loaded
Packaging and branding for Lock & Loaded, a line of men’s grooming products. The redesign gives the whole range one look, matte black containers and bold type, so every product, from hair cream to pomade, reads as part of the same premium set.
Matte black, one voice
The line is dressed in matte black with a single monogram and condensed white type, so a tube of hair cream and a jar of pomade sit together like a set of tools. Product names are set large and plain, and the finish does the talking.
Made for the chair
The system carries past the shelf into the barbershop: brochures and education material for stylists that set the range beside finished cuts and how to get them.
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