Truva
Branding, packaging and restaurant design for Truva, a Turkish pizza restaurant. The identity draws on traditional Turkish forms and sets them in a clean, contemporary system, then follows it through every place a customer meets the brand: the storefront, the menu, the boxes and bags, and the ordering site.
Turkish, not themed
The badge takes its cue from street signage and bakery stamps: the name in heavy slab capitals inside a pointed frame, with a T monogram and a round seal for lids and stickers. One hot orange runs through everything, from the bags and wrapping paper to the menu, the way the wood fire runs through the kitchen.
Signage to screen
A set of line icons, drawn on the same orange, carries the menu categories, delivery and catering across the store, the menu boards and the ordering site, so the restaurant reads the same on a wall as it does on a phone.
Have a product like this to launch?
Tell us what it is and roughly when you need it. We reply within two working days.
Start a project ↗