A family table laid with penne, pizza and an aperitivo board, hands reaching in

Good food.
Good company.

Zia Nina believes the most memorable meals aren’t complicated. They are generous, flavorful, made for sharing, and always a little joyful.

Nina dancing with a tomato vine
Who is Nina?

Zia means aunt.

Nina is the aunt everyone has, or wishes they had: the one who dances round the kitchen and sends you home with a jar.

She is on every pack, mid-step, with the tomatoes, the wheat or the olives of whatever is inside. Old-world charm on a clear, contemporary label: one unmistakable family across the grocery aisle.

A jar of Zia Nina Marinara on cream, ringed by tomatoes on the vine, basil, garlic, a wooden spoon and dry spaghetti

What we stand for.

Nostalgic character, modern confidence, genuinely welcoming energy.

  1. 01
    Warmth

    Family recipes and food meant to be passed around.

  2. 02
    Flavor

    Flavor-first products with simple, unmistakable names.

  3. 03
    Character

    A spirited vintage figure makes the brand memorable.

  4. 04
    Trust

    Clear ingredients, plain names and the same quality cues on every pack.

A little
vintage magic.

Hand-engraved storytelling, ripe produce and movement. Fine etched linework, rustic natural pigments, archival paper and a playful step.

  • Nina carrying a sheaf of wheatThe wheat sheaf
  • Nina with a branch of rosemaryRosemary
  • Nina holding up a bottle of olive oilOlive oil
  • Nina stretching fresh mozzarellaMozzarella
  • Nina dancing with ribbons of lasagnaLasagna sheets
  • Nina holding up a wedge of parmesanParmesan
  • Nina carrying a wheel of cheeseThe cheese wheel
  • Nina with a bowl of sea saltSea salt

A colour for
every flavor.

A warm master palette that never changes, and a flavor band on every pack that does.

  • Zia RedThe name, always
  • ParmesanThe label ground
  • Olive LeafHerbs and pesto
  • Golden WheatDry pasta
  • Terra CottaRoasted and spicy
  • EggplantSpecialty and savory
  • Pass the good stuff.
  • Made for gathering.
  • Italian comfort, anytime.
  • Bring everyone to the table.

Designed by Lacoura.

The Zia Nina identity, the lady illustration system, the packaging across all six aisles and this website were designed by Lacoura.