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September 2026

Why only four teas

Most tea companies sell forty. We sell four. Here is the thinking.

Why only four teas

A shelf of forty teas is a shelf of decisions, and most people make the same one every time. We asked which four cups a person actually drinks in a week and built the range around that: a herbal for the evening, a white for the afternoon, a black for the morning and an oolong for the weekend.

Four means we can buy each one from a single garden, visit it, and put the garden's name on the carton. Forty would mean a broker.

If a fifth tea ever earns its place, it will be a green. We are tasting.

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