About us - Lacoura

The peach pouch on a stone counter with halved peaches, peach blossom and four sugared peach gummies

The name

A measured dose, with a little generosity on top.

Good Measure says what it is in two words. The dose is exact: ten pieces to a pouch, 10 mg in every piece, the same every time. Everything around it is allowed to be generous: color, warmth and a painted world for every fruit.

Read the story

The blackberry pouch on a stone counter with fresh blackberries and four sugared purple gummies

Measured

The facts never move.

Strain, flavor and dose sit in the same order under the name on every pouch, and the state’s universal symbol always sits in the same corner. Pick up any flavor and you already know where to look.

How to read the pouch

Painted

A distinct world for every fruit.

Instead of a photo of fruit on a plain ground, each flavor lives in its own painted landscape: blossom above a mountain stream, a berry valley at dusk, a sunset garden, a river under open sky. The color changes; the horizon, the lettering and the layout hold still.

Explore the flavors

The strawberry pouch on a stone counter with whole and halved strawberries and four sugared pink gummies

Inviting

Warm, never clinical.

Good Measure talks like a friend who knows what they are talking about: optimistic, plain-spoken and never more complicated than it needs to be. No hype, and no claims we cannot stand behind.

Read the journal

Our commitment

Enjoyed responsibly, every time.

The same three promises are printed on every pouch and repeated on every page of this site.

For adults 21 and over.
Every page, every pouch, every store.
Child-resistant, every time.
Close the pouch after every piece and keep it away from children and pets.
Start low, go slow.
One 10 mg piece, and up to two hours before you decide on another.

Start low, go slow

The family