Why every store carries the whole collection, and why a piece only leaves the rail when something better replaces it.
Every store carries the whole collection on one rail: the same pieces in New York, Chicago, London and Paris, in every size.
A piece only leaves the rail when something better replaces it: a heavier wool, a cleaner collar, a lining that does not twist.
So you can walk into any of the four stores and find exactly what you saw here, and it will go with what you already have.
Other stories.
The dot does the recognising
Why the O in our name is a solid circle, and why it is the only mark on anything we make.
Why only black and white
Black, white and the greys between. What happens when you stop choosing.
A letter when there is something new.
Leave an email and we will write when there is something new to show. Nothing else.
This is a Lacoura portfolio website: nothing is sent.