August 2026

Why only black and white.

Black, white and the greys between. What happens when you stop choosing.

Every piece comes in black, white or grey, and nothing else. It started as a constraint and became the point.

When every piece goes with every other piece, getting dressed takes no time at all, and the clothes get worn until they wear out. That is what we want them to do.

When every piece goes with every other piece, getting dressed takes no time at all.

It also means the photographs are black and white, the shops are black and white, and the perfumes come in a black bottle and a white one.

More

Other stories.

The same rail in every city
June 2026

The same rail in every city

Why every store carries the whole collection, and why a piece only leaves the rail when something better replaces it.

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