Welcome to our world.
Are you 21 or older?
Then this one can wait.
Good Measure is for adults 21 and over.
Availability depends on local law.
The name: a measured dose, with a little generosity on top
Two words that say what the gummies are, and how they should feel.
Good Measure does the positioning on its own. A measure is exact: ten pieces, 10 mg each, the same every time. A good measure is a little more than exact: the extra scoop at the market, the pour that comes up to the rim.
Measured
The dose is the part that should never surprise anyone. It is printed in the same order on every pouch, and every piece is the same strength.
Generous
Everything else is allowed to be warm. A hand-drawn retro script with a deep drop shade, a painted world for every fruit, and a voice that is inviting rather than clinical.
Distinctive. Inviting. Informed.
Those three words are the brief for everything Good Measure makes, from the pouch to this website.
More from the journal.
Take a world with you
Tees, caps and totes made from the same marks and paintings as the pouches.
Cut like wood
The fruit drawings behind the brand, and why they look printed rather than drawn.
How to read a Good Measure pouch
Strain, flavor, dose. Always in the same order, always in the same place.