Why the O in our name is a solid circle, and why it is the only mark on anything we make.
The name is set three letters to a line so it makes a square, and the O is a solid dot. Set that way, the dot is the first thing you see and the last thing you forget.
So the dot does the work. It is on the blade sign, the woven neck label, the cards, the perfume bottles, the chest of the hoodie and the heel of the trainer. Nothing else carries a logo.
A brand mark that can be drawn with one finger on a steamed-up window is a brand mark that lasts.
Other stories.
Why only black and white
Black, white and the greys between. What happens when you stop choosing.
The same rail in every city
Why every store carries the whole collection, and why a piece only leaves the rail when something better replaces it.
A letter when there is something new.
Leave an email and we will write when there is something new to show. Nothing else.
This is a Lacoura portfolio website: nothing is sent.