One cut.
One colour.
For all.
Clothing made in New York for people who have decided what they wear. Black, white and the greys between, and nothing else.
Fall / Winter 2026.
The collection.
Everything on one rail, and everything goes with everything.
Outerwear · Black
Outerwear · Black
Tailoring · White, Grey
Knitwear · Black, White
Knitwear · Grey, Black
Shirts and tops · White
Trousers and skirts · Grey, Black
Footwear · Black
The dot does the recognising.
The name is set three letters to a line so it makes a square, and the O is a solid dot. That dot is the whole brand: the blade sign, the woven neck label, the perfume bottles. No other mark is needed.
A black bottle and a white one.
Two scents, made the way we make the clothes: one dark, one clean, nothing in between.
Four cities, one rail.
New York, Chicago, London and Paris: the whole collection in every store.
Notes from the studio.
The dot does the recognising
Why the O in our name is a solid circle, and why it is the only mark on anything we make.
Why only black and white
Black, white and the greys between. What happens when you stop choosing.
The same rail in every city
Why every store carries the whole collection, and why a piece only leaves the rail when something better replaces it.
A letter when there is something new.
Leave an email and we will write when there is something new to show. Nothing else.
This is a Lacoura portfolio website: nothing is sent.