Real fruit,
nothing to hide.
Dale’s is hand crafted sparkling water in five fruits. The packaging says what is inside, in the biggest, simplest way it can. Real fruit. Crisp flavor. No shortcuts.
Good fruit.
Brighter days.
Dale’s began with a simple idea: take real fruit and sparkling water, and let the flavor do the talking. Made for long summer days, picnics and the tables where people get together, each flavor is bright, refreshing and unmistakably real.
Hand crafted, one fruit at a time.
Meet the soda jerk.
He ran the fountain. A pull on the tap for the fizz, a pump of syrup, a stir, a straw and a wink across the counter. The name came from the jerk of the tap handle.
He is on the Dale’s handbills for a reason: every glass made to order, and every glass as good as the last. That is what hand crafted means on the can.
Five fruits at the counter.
Every fountain had its board of flavours. Ours fits on five cans, each one printed in the colour of its fruit.
The transparent idea.
In 2012 Dale’s packaging was redesigned around one idea: if the drink is made from real fruit, let people see it. Clear bottles, bold single-colour fruit, the name in a hand-lettered script.
The bottles are still made, in six fruits. The cans keep the idea and turn it up: each can is printed edge to edge in the colour of its fruit, with the fruit drawn big in a lighter tint behind the name, so a cooler full of Dale’s reads like a fruit stand.
Same idea.
Bigger flavour.
Each flavour is drawn the same way: flat, one colour, no outline, so they sit on the clear bottle and the bright can alike. Simple, bold and unmistakably Dale’s.
Explore the flavors
What the can says.
Hand crafted. Sparkling water. 355 mL, 12 fl oz.
- Hand crafted
It says so on every can, above the name, and it is the whole idea: small batches, one fruit at a time.
- Sparkling water
Fruit and bubbles. The can is the colour of the fruit, so you can find yours from across the room.
- 355 mL, 12 fl oz
One can, one glass. The same size whichever fruit you reach for.