名前
The name.
季節の味茶, kisetsu no ajicha: tea with the taste of the season. It runs down every bottle in blue, top to bottom, the way it would be written in Japanese.
Four words, read downwards.
Kisetsu is the season. Aji is taste, and cha is tea. The little no joins them. On the bottle they stand in one column, in the same blue as the cap.
- 季節kisetsuthe season
- のnoof
- 味ajitaste
- 茶chatea
季節の味茶
Two languages.
Every bottle names itself twice: the brand in kanji, the flavour in English capitals. One says what it is, the other says what is inside.
Three gulls.
A few strokes of blue fly across the shoulder of every bottle. They are the only picture on the pack, and the same on all four.
Muted colours, one blue.
The bottle is the colour of the flavour, kept quiet so the blue cap and the blue type do the talking.
Made for Yoshi Hansa.
The identity and packaging for Seasons were designed by Lacoura: the vertical name, the gulls, the four bottle colours and the bilingual flavour names. This website is built on that identity.