Our storysince 2008

A salon cut with a barber’s simplicity: the gap one stylist saw, and the system, the education and the products that came out of it.

Lock & Loaded campaign: a man on the hood of a white Cadillac at night

The gap

In 2008, Lock & Loaded founder Jose Schnekenburger recognized a gap in men’s grooming. Men wanted a stylized haircut you’d get at a salon without losing the raw simplicity of traditional barbering. With this observation, Jose developed Fusion, a ten step programme for stylists to better serve their clients’ growing demand for this look.

The educationquality, at the highest level

Fusion provides comprehensive training to stylists, so they can execute at the highest level of quality, and gives them the tools to grow as professionals in the beauty industry.

The range in a wooden crate on a salon shelf

The productsproven by professionals

The classes were so well received that we expanded into a grooming and wash line for the clients of our stylists. Each one is crafted with quality ingredients and proven by professionals, for a look that’s personal and effortless. Matte black, white type: standard issue.

Award winning

Our team’s work has been featured in international advertising and print campaigns, and has received the most prestigious awards in the industry.

NAHA AwardsContessa AwardsBTC AwardsOMC Hair World Awards
Lock & Loaded
Lock & Loaded
Lock & Loaded
Lock & Loaded
Lock & Loaded
Lock & Loaded